Publishers decry brand safety and contextual ad tech vendors that scrape their sites and repurpose the data for themselves. But GumGum tells MediaPost the plan is to extend the contextual partnership to. Tumblr has its own media and signed-in user base, a clear-cut first-party data relationship. AdExchanger owns its site and audience, though WordPress is the CMS.Ī contextual targeting deal this week between GumGum and Tumblr – which Automattic acquired from Verizon in 2019 for a measly $3 million – is an example. But perhaps not for long.Īutomattic’s flagship is, but fits in a gray zone for first-party data. (David Wells, the former Netflix CFO, who retired in 2019, has been a TTD board member since 2015, overlapping for most of his tenure.) But at $26 billion, The Trade Desk is a riskier investment.Īutomattic, the parent company, is off most advertising radars. The Trade Desk is another M&A option that would make Netflix a major advertising player without Netflix even showing ads. Roku, at about a $14 billion market cap, is digestible for $90 billion Netflix. The anonymous leaks could also be a savvy PR play to revive the stock. Roku shares are down from an all-time high of almost $480 last summer to $189 at the close of trading Wednesday (and that’s with an 8% bump this week). The rumor mill is also churning because Roku’s stock price has been crushed. Though jumping to a potential Netflix acquisition is highly speculative. That kind of trading halt is normal before an announcement that could affect the share price. But two employees say Roku abruptly closed the trading window to sell vested stock. There’s no firm reporting of a deal, or even of negotiations. Roku insiders are abuzz about a potential acquisition by Netflix, Insider reports. Remind your staff when to get in touch again with a customer.Here’s today’s news round-up… Want it by email? Sign up here. Schedule follow up phone calls and online meetings. Send and receive emails and keep them in one place. Keep track of customer contact information like email addresses, phone numbers and physical addresses as well as details about your interactions with them. Following are just some of the categories covered by Cleerly.Ĭustomer Relationship Management (CRM) software is used by anyone who sells just about anything. So what type of solution are you searching for today? We have dozens of categories and thousands of software solutions we can compare to your needs. Not all solutions are comprehensive and building a suite is a difficult if not impossible task without Cleerly’s help. Why waste your time researching and contacting vendors who can’t or won’t sell to you because you are too small, too big, the wrong demographic etc? We’ve already taken that into account and will not refer you to the wrong vendor saving both you and them time and money.ĭo you need multiple solutions? Cleerly often makes ancillary recommendations like adding an accounting system to an order management recommendation or an email manager to a CRM. Our solution providers have criteria too. Really! We have years of experience helping people find the best software and we have spent several years refining that experience into an automated process. Cleerly uses its database of thousands of solutions and analyzes your answers to pick the best 2 or 3 that will meet your needs. Simply answer a few questions using our short online survey. Instead of reading, researching and comparing dozens or even hundreds of solutions Cleerly does it for you. Don’t you wish there was a better way to find the right software?Ĭleerly makes finding the right software easy. There are so many options and wading through reviews and descriptions is a monumental task. It’s not easy finding software for your business or personal needs.
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